Beyonce and Jay Z snubbed Kim and Kanye's wedding because it was 'bad for business'.
Jay Z was supposed to be the best man, but the pair were a no show.
There was speculation that they skipped the wedding after Jay Z's famous scrap with Solange at the Met Ball, but that's not the case according to reports today.
Bey has never been a big fan of Kim and how she got famous and the pair thought going to the big bash in Florence 'wasn't classy for their brand'.
