Lidl Ireland is set to launch a new fitness food range next month. The Healthy Co. products - which include protein bread and bars, chickpea pasta, coconut oil and protein hazelnut spread - will be available from August 10th.
The Nutella dupe is described as a "tasty hazelnut and cocoa spread with no added sugar, without palm oil and with added protein".
Proteinella will be priced at €3.99 for 400g.
The supermarket chain will also be stocking gym gear and equipment from next month including kettlebells and wall balls.