Well, this looks extremely painful.
Rihanna decided to commemorate her recent trip to New Zealand during her Diamonds world tour by getting a traditional Maori tattoo on her hand.
No needles used here, just ink pigment applied with a mallet and a chisel.
AAAHHH!
Check out the video if you're not squeamish:
http://youtu.be/WIZapfTsscw