Budweiser USA have released their Superbowl 2016 commercial. They've teamed up with Helen Mirren for the anti drink driving ad to "start a movement that stands apart from the typical drunk driving PSA by calling on drivers to #GiveADamn and protect their lives and the lives of others."
The British actress urges drinkers to put down their car keys.
"If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution -- a Darwinâ€award deserving, selfish coward."
Coldplay will headline the Superbowl halftime show on Sunday night when the Denver Broncos take on the Caroline Panthers in Santa Clara.