Tayto Snacks is ending its sponsorship of Tayto Park.
From January 2023, the theme park will have a new name.
Founder of Tayto Park, Ray Coyle, says now is the opportune time to rename the park to "better reflect the exciting rides, attractions and zoo that are coming over the next few years".
However, he's pledged there'll be a fresh €30 million investment in the park over the next two years.
Tayto's title sponsorship of the Meath attraction, which opened in 2010, comes to an end on December 31st.
It has since expanded to also include a wooden rollercoaster and log flume ride.
Mr Coyle has previously announced plans to build three more rollercoasters, after last year finally securing permission for a second coaster after a lengthy planning battle.