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Swipe season is open as dating apps enjoy busiest day of the year

Jack Quann
Jack Quann

12:34 6 Jan 2019


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Good news for lonely hearts today -- it's officially the busiest day of the year on dating apps.

The first Sunday of the New Year has earned the nickname 'Dating Sunday.'

Users flock to apps like Tinder, Bumble, and PlentyOfFish on the first Sunday of the new year, with activity shooting up by as much as 20 per cent.

This day last year, Tinder saw a 26 per cent global increase in matches made, and a 41 per cent global increase in downloads.

In addition, there was a 27 per cent global increase in conversations started compared to the previous week.

This day two years ago, Tinder users racked up a whopping 44 million matches.


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