The Camogie Association has linked up with the GAA in a pioneering new deal.
The GAA's commercial team will oversee commercial aspects of the Camogie Association for an initial three-year term.
It means the GAA will be tasked with managing sponsorship deals for the association, as well as the sale of their broadcast rights.
"We are excited about this commercial arrangement with the GAA and see it as a positive step forward for Camogie to maximise the ever-growing commercial potential of our sport," said Camogie Association Ard Stiúrthóir Sinead McNulty.
An enhanced working relationship with other gaelic games bodies was one of the main recommendations included in the Camogie Association's three-year plan, published in December of 2020.
GAA commercial director Peter McKenna added, "We are delighted that we will be representing the Camogie Association across its sponsorship opportunities and broadcast rights.
"Women's sports continue to go from strength to strength and Camogie is at the forefront of that growth. We are committed to supporting the Camogie Association to reach its commercial potential over the coming years through this agreement."
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