16% of Irish shoppers plan to spend more this Christmas.
A new survey by Kinetic Insight found that nearly half of those who said they'd spend more, want to splash out after a difficult few months.
36% of respondents said that they plan on spending the same this year as previous years. Of those planning to increase their spending, 45% cited a ‘difficult few months’ as the main reason.
Almost half of respondents also plan on starting their Christmas shopping early this year, which is consistent across all demographic groups. 22% started their shopping in September, with the majority of respondents planning to start in October (49%), followed by 27% in November. A mere 2% of respondents plan on doing their Christmas shopping in December.
16% of respondents plan on shopping mainly in store.
55% stated that they will do most of their instore shopping in a shopping centre, with a further 34% stating they will do their shopping in high street stores.
