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Price Of A Pint Of Guinness To...

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Price Of A Pint Of Guinness To Increase

Laura Donnelly
Laura Donnelly

02:13 10 Jan 2023


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Pints of Guinness will increase by 12 cent excluding VAT from the start of next month.

Its supplier Diageo has confirmed the increase will be across the board for its draught beer brands.

In a statement the company said it has faced significant inflation and have absorbed the costs for as long as possible.

The price change will take effect from February 1st.

A statement from Diageo says: "Like many businesses in Ireland, we are facing significant inflation in input costs across our operations. We have absorbed these costs for as long as possible but unfortunately, we can no longer continue to do so.

"As a result, we have written to our customers in the on-trade to advise them of an increase on our draught beer list prices of 12 cent per pint, exclusive of VAT.

"The price change will be applied across the whole Diageo draught beer range and will take effect from 1st Feb 2023."

"Further Blow"

Vintners Federation of Ireland Chief Executive Paul Clancy says: “Following the increase in Heineken prices in December, this is the second major price increase our members are having to deal with in a few short weeks.

"Publicans are getting hammered from every angle at the moment and this news from Diageo is a further blow to the trade.

"We’re heading into the quietest few months of the year for the trade so the increase in the price of a pint couldn’t come at a worse time. Due to the unprecedented cost of doing business publicans will have to pass on this price increase to their customers, which is something they are very unhappy about.

"It’s well documented that energy costs are at all all-time high, while at the same time the trade faces losing the 9% hospitality VAT rate at the end of February.

"The trade can’t keep taking these hits on what appears to be an almost weekly basis. The VFI is calling on Diageo to reconsider its decision in light of the pressures on the pub trade."

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