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Penneys Invests Almost €15m In...

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Penneys Invests Almost €15m In Dundrum Expansion

Laura Donnelly
Laura Donnelly

11:42 18 Jan 2022


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Penney's has announced it's to spend almost €15m on an expanded store at Dundrum Town Centre.

The retailer will relocate to the upper floors of the former House of Fraser site at the shopping centre.

The new outlet will be 64% bigger, with work starting this autumn on the new shop that will open next summer.

The existing Penney's store in Dundrum will remain open during construction.

Investment

Damien O’Neill, Head of Penneys ROI and NI says: "We are so delighted to finally confirm the relocation and expansion of our Dundrum Town Centre store next year.

"As one of Ireland’s leading shopping destinations, Dundrum is a really important location for Penneys and very popular with our customers. Increasing the size of the store means we can offer a much wider selection right across fashion, beauty and homewares. We have big plans and great ideas around how we bring our unique in-store design to life for our Dundrum customers, and we look forward to opening early next summer."

This follows the company’s announcement last November to invest over €250 million in its Irish business over the next 10 years, creating more than 700 jobs in Ireland over the next three years.

Primark will increase its total selling space in Ireland by an estimated 20% within the next 10 years. The international retailer currently operates in over 400 locations across 14 markets in Europe and North America. 

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