The John Lewis Partnership says its latest Christmas advert celebrates the kindness of people during the Covid-19 pandemic.
The retail giant's ad has been launched this morning.
This Christmas we want to #GiveALittleLove with @Waitrose. Because together we can make a big difference. Help us give a little love to families in need with @HomeStartUK and @FareShareUK: https://t.co/VtjK92jwuF pic.twitter.com/8ZHmYpEoEA
— jlandpartners (@jlandpartners) November 13, 2020
It says it hopes the campaign, which runs under the strapline "give a little love", will support families in need over the festive period.
JL and Partners describes the work that went into this years production:
"The aim was to enlist the help of different creatives – talented illustrators, animators and makers, all experts in their field – who could bring our vision to life."
"The group ranged from high-profile directors and puppeteers to university graduates."
Soundtrack
"This year, hitting the right note with the soundtrack was also crucial."
"Soon, it became clear there was one up-and-coming star who fitted the bill perfectly: British singer-songwriter Celeste."
"Celeste shared our vision for Give A Little Love and she was inspired to write an original composition with songwriter Jamie Hartman."
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