On average, Irish teens start drinking at 14 years of age.
74 percent of people believe that drinking is "just a part of Irish culture, according to the 2019 Drinkaware Index report.
19 percent of people exceed binge-drinking levels on a typical drinking occasion.
Despite this, Drinkaware Chief Executive Sheena Horgan says Irish people are becoming more conscious of their drinking habits. We're seeing hundreds of thousands on an annual basis coming onto the Drinkaware website looking facts, tips, calculators.
If we want to change what we're doing we have to believe it's possible. We need to have a new national conversation. A new narrative.
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