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Grocery Inflation At Highest Level Ever Recorded

Laura Donnelly
Laura Donnelly

04:41 9 Jan 2023


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Grocery inflation over the past year is measured at 15.4%.

It's the highest level ever recorded, and higher than our nearest neighbour - the UK.

Despite Ireland priding itself as being a food producer and exporting large amounts of food - the prices of food here are skyrocketing.

Kantar which carried out a study showing shoppers spend almost €100 more on groceries this December than last.

And the figures show that households bought less products - which exacerbates the inflation problem.

It was the first non-restriction Christmas in three years with shoppers spending €119m more than previously - with sales hitting record breaking levels.

Irish shoppers spent €828,000 on cold and flu medication in supermarkets - as the country battled with a series of respiratory illnesses.

Figures from Kantar show there was also half a million euro spent in December on vitamins.

While a trend of cleaning was also noticed in the study - it's been suggested that with guests allowed back in homes for Christmas households spent an extra €6.8m on cleaning products.

The festive season also saw a 7% increase in the sales of wine.

A trend throughout the pandemic was consumers buying rolled turkeys for smaller gatherings.

However 2022 saw a 35% increase in the purchase of whole turkeys which feed up to seven people.

Festive Treats

Emer Healy, Senior Retail Analyst at Kantar says: "Christmas was certainly different this year. Even though 46.5% of buyers claimed they would spend less than previous years, the cost-of-living crisis didn’t stop Irish families from looking for ways to keep spirits high, with the average shopper spending €58 more on groceries during December than they did last year.

"Nearly half of the population stocked up on festive treats on Friday 23rd December, the busiest shopping day of the year, with €94.4m going through the tills. This was €8.6m more than the busiest trading day last year (Thursday 23rd December).

"Sales of festive treats or niceties such as chocolate, cheese and paté rose by 9.9% and mince pies by 15.5%, but all declining in volume. Wine bucked the trend with shoppers spending an additional €13.3m year-on-year with strong volume growth of 7.3%.

"Smaller Christmas gatherings in 2020 and 2021 led to more households opting for rolled turkey, but this year 25k more households tucked into whole turkeys, reflecting the 32% of buyers that planned on having 5-7 people for Christmas dinner."

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