Dublin Zoo is aiming to re-invent itself as a zoo-based conservation organisation.
It's launched an ambitious 10 year strategic plan which is built around five key objectives.
They include saving wildlife in Ireland and globally, inspiring a passion for nature and cultivating the next generation of conservationists, as well as running a sustainable visitor attraction.
It's also planning to boost visitor numbers to 1.5 million per year by 2031.
Junior Minister with responsibility for the Office of Public Works, Patrick O'Donovan has attended the launch of the plan, almost exactly 190 years after Dublin Zoo first opened its gates.
The proposals also include upgrading the Zoo infrastructure to provide a holistic visitor attraction for all seasons, influencing conservation policy at home and abroad, engaging 75,000 learners per year across Dublin Zoo’s education programmes and developing and implementing a comprehensive sustainability strategy.
