Consumer advice experts say that tv companies are behaving 'foolishly' with proposed price hikes.
The Consumers Association of Ireland has encouraged people to shop around and find the best deal for them.
TV companies like UPC and Sky are raising their prices from next month.
UPC has told more than half a million customers that they'll have to pay over 4.5% per cent more for their packages with Sky's basic TV package to rise by one euro a month.
Charlie Weston Personal Finance Editor with the Irish Independent says options are limited for people: