Animal rights activists have barbecued an effigy of a dog on Dublin's O'Connell Street urging people to go vegan.
Members of PETA Ireland staged the protest this morning.
Spokesman John Carmody says people have been brainwashed to accept livestock being killed for food.
He says it should be just shocking to see a dog being cooked.
"We want to get people to look, and to look in the animal's direction" he said.
"We'll be giving out vegan starter kits here today and I suppose and just getting people to question the next time they sit at the dinner table to realise that that animal they're eating they wanted to live, wanted to eke out an existence in this world," he added.
Steak shortage fears
Meanwhile there are concerns supplies of beef may run short in supermarkets as protests by farmers go into their fourth week.
Farmers have been staging protests at meat-packing plants across the country, saying the factories aren't paying enough for them to make a living.
In the last week meat plant operators secured injunctions against a number of farmers protesting at factory gates.
But the pickets have been having an effect on the number of cattle being slaughtered.
Eddie Punch from the Irish Cattle and Sheep Farmers' Association says meat factories may soon find themselves unable to meet their contracts.
"If we have hugely disrupted supplies this week it's going to very quickly put pressure on a variety of contracts that meat factories have -- and the question is which ones fall first," he said.
