So, we've been eating Jaffa Cakes incorrectly all this time...
This week a Facebook user, known only as David, took it upon himself to get in touch with the makers of Jaffa Cakes.
David wasn't asking whether the product is a biscuit or a cake, he had a whole different debate to settle and simply wondered - 'what side of the Jaffa is the bottom?'.
To his, and our, surprise a spokesperson for Jaffa Cakes replied, 'Our Jaffa Cakes go through a reservoir of chocolate, so this chocolate is on the bottom.'
David quickly shared his findings on social media, to the shock of many Jaffa Cakes fans.
It turns out we've been eating them upside down all this time!
Doesn't that also mean they've been advertising them upside down all this time?