The CEO of Tinder says the secret to attracting attention on the dating website is simple - just be yourself.
Sean Rad says that data from the site shows that using model-y poses in your profile picture just does not work. He says if your picture expresses something about your interests and your personality, then you will do better.
Rad also says head shots are off-putting - and pictures where you are hanging with your friends don't appeal to users because they can't work out who is who.