Dublin's Good Times
LEGO is opening its first Irish store in Dublin this summer.
The new LEGO store will be housed at number 41 Grafton Street - the former Topman store - creating 10 to 15 new jobs.
Visitors to the store will be treated to the new 'Retailtainment’ concept, which blends physical and digital experiences.
Shoppers will be able to create personalised products, like a unique LEGO Minifigure that looks just like them, and LEGO models inspired by Dublin city and Irish culture
Fans will also be able to take part in free build challenges and events each month.
Speaking about the announcement, Vice President of Global LEGO Retail Development Simone Sweeney said: “We have been looking for the perfect site in Dublin, so we were very excited when the opportunity came about to open on the vibrant Grafton Street.
"The new LEGO Store will be amongst some of the biggest and best brands in Dublin, in a shopping district loved by many local families and visitors alike.
"The city has been part of LEGO Retail’s expansion strategy for many years given the existing huge number of LEGO Fans in Ireland and the international customers typically found in the city.
"The new LEGO Store in Dublin will allow builders of all ages to be inspired by endless play possibilities and for new builders to welcome them into a new exciting journey of discovery into the LEGO universe.
"We are also excited to be revealing the new LEGO retail platform in this market with innovative retail-first experiences and a destination for product launches, events and a hub for our Irish LEGO fan community.”
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean "Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide.
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