Will we get a recreation of that famous Etta James ad?
It looks like Diet Coke are going back to some old fashioned tactics when it comes to the advertising as it’s being reported that actor Jamie Dornan is set to be come the new face of their brand.
According to The Sun, the Belfast actor was spotted filming an ad for the new campaign at a lido in London.
A Lido you say? ?
“Jamie shot a huge campaign for Diet Coke just recently at a lido in South London,” a source told The Sun, "This is going to be absolutely massive and Coca Cola has thrown a lot of money at it.”
“Jamie’s deal is worth millions and they think it’s going to pay dividends with giving fans a bit of nostalgia,” the source added.
With nostalgia thrown into the mix, could we see a remake of something similar to this?
Or the OG?
It mightn't fly in today's world, but they might get creative with it!
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