UK Radio stations have all played the Grenfell charity single at 8 o'clock this morning in a coordinated action to support the victims of the fire tragedy.
Emeli Sande, Robbie Williams and Rita Ora are among more than 50 artists who feature on Bridge Over Troubled Water to raise money for those affected.
They came together to record the cover of the Simon and Garfunkel classic, at studios not far from the burnt-out block of flats in west London.
The video will premier tonight in the UK on ITV before Coronation Street.
Click here to donate / download the Artists For Grenfell track.