Beyoncé has teamed up with Levi Jeans to reimagine its classic 1985 campaign.
The Texas Hold ‘Em singer is taking centre stage in the iconic brand's new campaign, "that celebrates the brand's legacy while pushing its creative boundaries."
Have a watch below ⬇️
It’s the perfect campaign for Beyoncé, whose latest country album features the song LEVII JEANS.
"My song LEVII’S JEANS celebrates what I believe is the ultimate Americana uniform — something we all wear with pride,” Beyoncé shared in a statement.
“I am honored to work with Levi’s® to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me.”
This ad is being referred to as 'Chapter 1' in the campaign so we wonder what classic looks are going to be reimagined next!
Check out the original 1985 campaign below 👇
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