The Dogs Trust says it received 55 phone calls as early as the 5th of January this year from people who wanted to surrender their new pet.
The charity says over the last 12 months there has been a 110 per cent increase in people abandoning their dog.
One of the top reasons given by owners surrendering an animal is 'he smells of dog' - other reasons given are 'he doesn't look like his picture on the website', 'he chewed an expensive sofa' and 'he can't do tricks'.
The charity says it deals with more than 1,000 abandoned dogs every year and they are encouraging people to consider the responsibility of dog ownership before getting a new pet.