Dublin GAA and AIG Ireland have announced a major new five-year sponsorship deal. The deal sees AIG exclusively sponsoring the county’s hurling and football teams at all levels. For the first time ever, the ladies football and camogie teams will also come under the one sponsorship umbrella. The agreement commences with effect on November 1, 2013.
Dublin GAA County Board Chairman Andy Kettle said: " This sponsorship deal is a really significant boost to everyone associated with Dublin GAA. The strength of the Dublin brand is illustrated by our ability to negotiate this outstanding sponsorship in a depressed economic market. AIG is a blue chip organisation with a proven track record in sponsorship and they are going to be an exceptional partner and they fully understand what we are trying to achieve in Dublin. "
" The sponsorship revenue is critical in helping towards our expenditure on club coaching programmes and inter-county teams at all levels. AIG is also finalising their sponsorship activation plans which will promote GAA in the capital at all levels. We are very much looking forward to working closely with AIG over the next five years to ensure this partnership is mutually beneficial. This is an exciting time for Dublin GAA on and off the pitch. We have won the All-Ireland senior football title for the second time in three years and won our first Leinster senior hurling title since 1961 and have significantly increased underage participation levels in recent years. Attracting an organisation like AIG shows just how far we have come off the field. "
The new team jersey will be launched within a month.
